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Random thoughts on life, success, and
hope…
by
Stan Hustad
You can respond to
or
contact Stan at
stan@ptmgroup.com
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888. 786. 5786.
New York, New York
Wednesday, May 2008 01:57 PM
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This is posted at 37,000 feet as I am on my way to New York City. That's always a joy and a challenge.
As I mentioned last week my daughter Megan has just had her new boo published and released and we are going to New York for a book coming out party to celebrate. The book is entitled,
How To Be Useful: A Beginners Guide to Not Hating Work.
It's a great graduation gift.
I also hope to get some publishing counsel on three books that I am finishing up for publication. One is a new media guide to personal marketing. Then, my small and helpful opus on how to be a coach to others; and finally a book tentatively entitled,
The Serpent's Song
. What do you think that is about?
Do you want to write a book,
or have your own internet radio program?
Last week I mentioned the possibility of helping many of you through a coaching experience in order to write a book on something important to you. Are any of you still interested in that? We are also helping people market themselves, their ideas, and increasing their influence through podcasting and internet radio programs. This is breakthrough cutting-edge stuff. We will soon have a CD and a DVD set on the subject this summer. So are you interested in writing a book or having a internet radio program? Let us know and we have coaching and media resources to help you!
ISSACHAR = Understanding the times …
Knowing what
to do
For over a year I have been producing a daily one minute radio/ internet message called
The Changemaker Minute
. (See below) This is growing in outreach and I hope helpfulness. The idea is being expanded into a series of conferences and webinar material called
The Changemaker Connection.
Now here is a question and a chance to win my new CD entitled,
Branding Is For Cows & Could Your Marketing Be Nothing More Than a Dead Tree?
The theme for the Connection is from the word
Issachar = understanding the times and knowing what to do
. Do you know what that means and where it comes from? If you do write and tell us and if you are one of the first three, you can win the free CD which may change everything about the way you market you and your business. Go for it!
Speaking of, "New York New York"
That is an old and great Sinatra song and the US Postal Service is coming out with a Sinatra stamp to honor him on the 10
th
anniversary of his passing. I will probably get a bunch of them. And by the way what is your favorite Sinatra song? And don't say, "My Way."
Decide not to participate …
… in the recession by learning how to perform at your best, and be great at sales and marketing you (They always buy you first, no matter what you sell). I would love to come and put on one of our great coaching shows at your sales conference. See below, and call me or Susan for full details. We will help you have more fun and make more sales.
Branding Is Not For Your Business, It’s For Cows!
Sunday, May 2008 05:03 PM
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“Branding is for cows!” is what I told them. They were attending our new
New Media Show
called,
You’re ON
! (click
to see what it was all about.)
In the program (show) I demonstrated that marketing is way past branding – it’s about personal performance (show) marketing™, and all the talk about brandings is yesterday’s stuff and may not be right at all. Branding is not for your business, it’s for cows.
Marketing today is about telling stories, creating experiences, and demonstrating how good and wise you are so that people will be attracted to you, pay well for the service experiences you provide, and recommend you to others.
These are challenging business times and you should make an investment in learning about our performance marketing way of thinking and then performing. Our new CD will tell you the story. It is entitled,
In the program (show) I demonstrated that marketing is way past branding – it’s about personal performance (show) marketing™, and all the talk about brandings is yesterday’s stuff and may not be right at all. Branding is not for your business, it’s for cows.
Marketing today is about telling stories, creating experiences, and demonstrating how good and wise you are so that people will be attracted to you, pay well for the service experiences you provide, and recommend you to others.
These are challenging business times and you should make an investment in learning about our performance marketing way of thinking and then performing. Our new CD will tell you the story. It is entitled,
Branding Is For Cows & Could It Be That Your Marketing Is Nothing But A Dead Tree?
Find out more information by clicking
and then order it for a mere $12.00. It will challenge you and may change your whole view of personal and business marketing.
Ken Burns
once said about his award winning films.
“I seek to put the story back into history
so that people will pay attention”
On a personal note.
This past Friday our family celebrated as my daughter Megan had her book published by Houghton Mifflin. The intriguing title is,
How To Be Useful
:
A Beginners Guide to Not Hating Work
. Check it out on the link below.
All the best for the marketing shows you must perform this week. Break a leg!
You’re One of The Richest
Monday, Apr 2008 02:12 PM
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My friend Dave Laurion has done the work. Dave took seriously the ideas I taught him about the experience economy. He opened up his new office and it is carefully designed, indeed there is real choreography in what he has done, in order to make doing business with Dave and his colleagues, a great experience. It's a stage and there is drama. The office is full of ways to tell stories and to demonstrate what is important to clients and colleagues.
Dave also took seriously my challenge to have a flagship, Super Bowl, "one thing", one-minute message that leads his financial planning practice and business. Dave can tell you more, but in a summary, he hopes to help his clients not only grow in their wealth, but in their faith. Unfortunately most of us do not. It's a simple but profound challenge.
Dave tells his story with one blank sheet of paper and a simple drawing. It is simple elegance. You cannot just sit there and listen, you will be challenged. One of the ways Dave challenges his friends is to go to a web site that moved me deeply.
Last week I mentioned that a thankful and grateful heart is seldom a fearful heart. The more gratitude we have, the better, longer, and happier our lives will be. Today there is a lot fear and a lack of gratitude in the hearts and minds of many. After doing the exercise on the web site, even though I am deeply challenged by many things, I felt deep gratitude for how blessed I am, and so probably are you.
Go to the web site; do the exercise, and write and tell me your feelings. It is called
The Global Rich List
…. check it out, you're probably on the list.
With deep gratitude for your reading this, caring, and asking me to help you perform at your best.
It’s About Gratitude
Friday, Apr 2008 09:54 AM
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As I said last week, if we all got what we deserved in life and business, we would all be in big trouble. To which I might add, “So stop wining!” if wining is what you do. I am also like many of you, seeking to maintain our calmness in the midst of some pretty challenging business times.
The latest issue of Barron’s that came out Saturday speaks of continuing investor anxiety. I believe that is a critical issue in business today and one of the reasons we have revived our program on
The latest issue of Barron’s that came out Saturday speaks of continuing investor anxiety. I believe that is a critical issue in business today and one of the reasons we have revived our program on
Communicating Confidence to Clients in a Climate of Fear and Crisis.
(See the attached pdf flyer about this program)
But how do we best deal with fear? I have said for years and seek to remind myself,
But how do we best deal with fear? I have said for years and seek to remind myself,
“A thankful and grateful heart is seldom a fearful heart.”
Next week I will share with you what my good friend Dave Laurion showed me. It is a web site that will help you find out where you are in terms of income percentile of the world’s population. You will discover that you have a lot to be thankful and grateful for. Stay tuned for that.
Let’s live a life of gratitude to the best of our present grace and ability in the circumstances we are in. With those thoughts at hand another good friend (I am so grateful for so many good friends), Herald Johnson shared with me this video link about how we can show our gratitude to our armed forces service men and women for what they do. It is a sign of gratitude. Take a minute to look at it.
Let’s live a life of gratitude to the best of our present grace and ability in the circumstances we are in. With those thoughts at hand another good friend (I am so grateful for so many good friends), Herald Johnson shared with me this video link about how we can show our gratitude to our armed forces service men and women for what they do. It is a sign of gratitude. Take a minute to look at it.
Again – remember that a thankful and grateful heart is seldom a fearful heart.
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