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What If We Sold YOU on E Bay
I mentioned last week that I am finishing up a small book and audio program, and preparing a series of events on Seeking The Work You Love & Selling YOU to Get the Job You Want. I believe many of you will benefit from the book, programs, and show.
I also gave you some thought questions to help you and someone you know who is seeking work, to find direction, and. decide what work they should seek and might be best at. I explained all of this to a small group, and pointed out that we had to do this very differently. I said, "It's not about finding work, it's about selling you!" One member said, "Oh my, maybe I should try and sell myself on E Bay." Everyone laughed, but I thought and said, "Let's work with that."
We then did that as a make-believe exercise and asked, how would you do that? What if you offered yourself for sale for a year to a E Bay buyer for any work that was legal, moral, ethical, and worthwhile for up to 45 hours a week? What picture would you use to sell you and your talents? Be creative! How would you describe you and sell you in the space allowed? Again, let's be creative. You want to make the sale.
What would be the minimum bid? Everybody in the group had fun, we laughed a lot, and we all learned a lot about the challenge of marketing ourselves, and selling ourselves in our challenged and difficult economy. Why don't you do the same thing! Tell me what you come up with.
By the way if you missed last week; here are the four discovery questions that I mentioned that will also be helpful in your search for the job you love.
1. What are you wearing when you feel you look at your very best?
2. Where are you and what are you doing when you are the happiest and most fully alive?
3. What are you doing or working at when you are performing at your best and making the most impact on people and situations?
4. If you got inside information that the company you worked for was going to be sold in six months to new and different owners, what would you do?
The T9 Principle!
I am doing a lot of thinking about very simple questions and ideas to help us all be more successful in these very trying and difficult times. In the next few weeks I will take just a few minutes of your time to share them with you!
One that came to me lately is what I have named the "T9 Principle." My daughter suggested I read a personal memoir entitled, Eat, Pray, Love by Elizabeth Gilbert. She said it would bother me a bit, I would disagree a lot, and it's appeal is much more to women; but perhaps that I could learn something about writing successful memoirs from her story. So I am reading it. But it was a quote in a foreword page by a women, Sheryl Louise Moller that struck me hard right away. It is "Tell the truth, tell the truth, tell the truth."
That's my T9 principle, tell the truth, tell the truth, tell the truth. I am more convinced than ever that I must do that; first to myself, my clients and friends, and then to others who want to hear. I may have lost a long-term client because of the principle. But today in a world full of spin, hype, indeed lies, my gift to myself and others must be to have the courage, to tell the truth, tell the truth, tell the truth (T9).
Wooden - The Coach - The Wizard
Sports Illustrated is best known for their swimsuit issue, but they also do some very fine journalism. The death of legendary UCLA Coach John Wooden, who loved his wife, loved his work, loved his players, and loved God, was the cover story this week.
Alexander Wolff wrote Remembering the Wizard. It is a wonderful tribute, indeed like all good communication, it is a personal story. I have learned a great deal about how to coach people who seek to be high performers by reading the work and listening to the stories of "The Coach."
His model was very simple, Explanation, Demonstration, Correction, and Repetition. That's good stuff. Sometimes even a coach needs a coach to confront him. Wooden did after the death of his beloved wife, Nell.
Enough from me. Read the story in SI, and they have graciously put it on the web.
May we all have the courage to Press ON!
No Staples Please!
That is the message from a CEO business leader to his colleagues. He meant that he did not want any reports or memos that need to be stapled. He only wanted things to come to him that were one-page long.
I decided to do the same thing, at least most of the time. You are all subscribers to my PRESS ON! newsletter. I am grateful. I will continue to publish those once a month. But during the month I hope to find valuable and helpful ideas, insights, and information resources. I will share them with you in the PRESS ON/Xpress! It will be one idea or theme that will take you one minute to read and decide whether it is immediately useful.
Practice the same rule today. Shorten your resume, your brochure, and every letter you write to one page. No staples please!
Thanks to Dale Dauten for sharing this story with me.
Your Genius
Today I want to challenge you to seek your genius and to choose your media channel. I also want to remind you to seek to be fully alive every day!
We also have some interesting random things that might amuse and instruct you!
Demonstrate Your Genius
I picked up an old book one time in a library while I was waiting to see a coaching client. It was a series of essays by the writer Thomas Carlyle. The book was fragile as the date was 1869. I glanced through it and almost by providence I came upon a statement that struck me deeply. I have come to understand that these epiphany times are not mere coincidences in my life.
Carlyle was writing about the poet Robert Burns who lived a short and sad life. He said of Burns,
"All that remains of Burns, the writings he has left, seem to us, as no more than a poor mutilated fraction of what was in him; brief, broken glimpses of a genius that could never show itself."
I put the book down, and thought, "Oh my God, what a sad thing to say about a person", and then I realized that the same thing could be said of most of us, even me. Could it be that we leave the same way, with no legacy of the genius that might be in us?
So I now I ask many of my clients and audiences, and I ask you, "If you were a genius (and you might be) how would your genius best be expressed?" This is important. You might have some God-graced genius in you but because of life, work, distractions, and other stuff it might never be expressed. You might die with your genius deep inside of you. Please don't do that. End of message! Deal with it and do something about it!
Now YOU Need a Media Strategy!
Here is what you can and must do. Come up with some media strategy for promoting yourself, your work, your unique ability, maybe even your genius. You have to write, speak, produce audio programs, maybe even do video.
This is serious; you need to start capturing and demonstrating your wisdom and insight to others. Now I have found a product that might help you get started. I have been helping some clients set up internet /podcast studios in their offices, and indeed in their briefcases in order to produce audio programs and internet radio shows.
I have no financial interest in this but this little video might show you some of the possibilities. For what it's worth, here it is.
Don't die with your genius within you. Please ask me to come to your company or organization and help everyone who has to make their mark in the world tell their story and share their wisdom.
Live fully alive, Share your aliveness and your wisdom and insight with others. Capture it in sound, show, and words. May it never be said of YOU ...
"All that remains of YOU, the writings YOU have left, seem to us, as no more than a poor mutilated fraction of what was in YOU; brief, broken glimpses of a genius that could never show itself."
A 100 Million Dollar Story
This is well done. Some of you might think this is "political" but that is not my intent in showing it. It is a great illustration of a media strategy and a communication principle that I have been advocating for years.
Tell a story, show pictures, and use props to make your point. Storytelling is the only effective means of communication! This week I am speaking to a national insurance group. The conference executive asked me if I had a powerpoint to use. I said, "No, I will be using signs, toys, and props."
Here a college student "explains our Federal Budget" and the portion of the budget that must be borrowed in simple terms for everyone, plus his visual aid example easily demonstrates the $100 million cut that has been promised as savings.
Click on this link and be amazed. Watch it twice to enjoy the simplicity.
Now you do something similar with a point that is important to you.
Selling You - Lesson Four
I believe that our career success and our life happiness is dependent on what we have put into our hearts, minds, and spirits. What we fill our minds and hearts with is who we are, what we become, and what we do.
That is also vital to Selling YOU and getting the career, even the job, you want. Our last lesson talked about the "American Idol World" and how you had to demonstrate, not just describe, how good you are in the work and responsibilities you seek.
You must also become a better you. I am convinced that we must seek to fill our heads and our hearts with lots of good stuff. That is our lesson for today. In that regard I was lead by grace and coincidence to an old prayer and benediction that I would suggest that you use in your thoughts about selling you to get the job you want, advance in the career you have, and for many, to build the business you must!
It is called - God Be In My Head and Understanding. Here are the words!
God be in my head,
and in my understanding;
God be in my eyes,
and in my looking;
God be in my mouth,
and in my speaking;
God be in my heart,
and in my thinking;
God be at my end,
and at my departing.
Amen.
If you would like to hear it the words of a world famous boys choir, click here.
I also loved a version from Holland, where I lived for a few years. Click here.
Fill Your Mind With Good Stuff
What you think about, you become, is what the great broadcaster and motivator Earl Nightingale called the great success secret. When I was unemployed, desperate, and seeking to know what to do; I sustained myself in many ways and one was listening to the audio programs on success by Earl. He truly became a mentor to me as I listened to his deep broadcasting voice with words of life and business wisdom. If you wish to experience him, here is an old YOU Tube video of Nightingale talking about this great success "secret!"
Today everything you offer in terms of talent and ability for doing a job has been commoditized. Hundreds of people can do what you do. I tell folks in the insurance industry that people can buy insurance from a lizard, duck, or nobody; so tell me why they should buy it from you?
Your success in selling you will be determined by many things, and that is what this whole series is about. But how you think and how your mind is fed with good stuff will be vital. Guard your mind. That is what the prayer and benediction above is all about. So for our final lesson, lesson four in Selling YOU - How to find the job you want and love in troubling times, focuses on some thoughts on thinking, and that is what our Do It Right Radio program for this week is all about.
So for the rest of the story and the lesson, listen, learn, and shout back with your comments and questions.
"Ten Minutes of Timely Talk".
Our program Fill YOUR Mind takes 10 minutes, and please shout back!
Click here and wait for the show to begin.
Selling You - Lesson Three
This is the third lesson in our series on how to find the job you want and love. It is entitled Selling YOU!
Many of you are following the series. We are seeking to demonstrate that many of the old job rules, like getting together a good resume, are not necessarily the best advice in these new and very difficult times. Today we continue that theme.
I seldom watch American Idol, but the theme of the show is relevant to your job search, indeed to your whole career. Every day you have to perform so that someone will pay you for what you do. If you don't do well, you go home! So please read our brief comments and listen to the audio show.
Remember, it's your turn in your town, and you're on!
And peace be with you as you press on!
It’s An American Idol World So How Good are You?
My wife claims that she just has to watch Dancing With The Stars because so many of the clients she calls the next day will have seen the show and they want to talk about it ... and so she better be ready! That's what she tells me.
Show's like that and American Idol have become cultural icons. They represent some important things about our culture and even about the new world of commerce and careers. One pundit pointed out that Simon on American Idol has made millions of dollars by just going against the all too present perceived softness and self-esteem worship in our present society. Many people want someone like Simon to tell it like it is. Be tough, tell the truth. Yet whole generations of children have been raised to believe that they are just wonderful.
Sorry kids, in the real world not everyone gets a trophy for participation, and in fact we do keep score, and some of your performances are terrible.
I remember watching one audition, which even I could tell was terrible. Simon said so, and the young woman was just devastated as her family rushed in to comfort her. I wondered why no one had the courage or loved her enough to tell her before, "That was not good, and you are not a singer." She really thought she was good, and could not believe that she was not.
One of my mentors said that a secret to success was to "always have the courage to face the truth."
On a more positive note I believe that when it comes to promoting your career; getting, or even better, creating the job you want; that there is a great deal to learn from American Idol.
It is this. From now on it is never enough to claim past experience. Remember, "throw away that resume." You cannot describe what you have done and how good you are in a resume or cover letter. You have to demonstrate in an audition how good you are in actual performances that count today and for tomorrow.
That is lesson three in Selling YOU, and for the rest of the story listen to the radio show below.
Ten Minutes of Timely Talk
Selling You - It's An American Idol World -Demonstrate How Good You Are!
Click here and wait for the show to begin.
Selling You – Lesson two
George e-mailed me after receiving a forward of our last newsletter on Selling YOU - How to get the job you want and love. It is clear that he is afraid and desperate. I wish I had the answer for a 55 year-old man who has been successful until the latest economic downturn wiped him out. As he said, "I am in danger of losing everything; house, cars, career, and hope." I will try and help him even though there is no way he can pay me.
I will be giving the Selling YOU program to major community groups in April as a public service. It will also be coming out in audio and video formats. This week we have lesson two - Throw Away Your Resume & Tell Your Story. That's what this edition is about.
For an inspirational aside, Professor William Stuntz of Harvard Law School will probably celebrate his last Easter this week. He is 52 years old and will most likely die this year. His story of being fully alive and living without fear and with faith is moving and inspiring. Please read his story. It is here
Throw Away Your Resume
Throw away your Resume might be an exaggeration for effect but it get's your attention. Sales and marketing is first about getting a listener or reader's attention so that you can tell your story or seek to get your message across. So part of the title is just marketing. But I do mean it. When it comes to getting a job you want and love, you might as well throw away your resume.
But you are saying, "Stan, how can you get a job without a resume?" I confess you might need one for formality sake and because it is expected, but your resume will not get you the job you want and love. First of all a resume is a dead tree and dead-tree marketing is indeed dead.
Second, the biggest reason that your resume is dead is that it is about the past; and the job you want is in the future. A resume is full of stuff that has been carefully selected to make you look good, and every employer knows that, and it is full of past stuff that means little to a future client or employer. The employer wants to know how you can help them make money in the future.
Does it matter that I graduated from Marshalltown Iowa High School 48 years ago? Do you really care that I taught history 40 years ago. No, you want to know how I can help you, my prospective employer or client, make money now, tomorrow, and in the future.
I am afraid that when seeking a job today, just posting a resume is a lot like buying a lottery ticket; and good luck with that!
There is more to the story in Lesson 2 of Selling YOU. So go to the radio and listen to, Throw Away Your Resume!
Throw Away Your Resume
takes 12 minutes, listen, learn, and shout back!
Click here and wait for the show to begin.
Selling You – Lesson One
This is is the beginning of our promised series of short programs that gives you a preview of our coaching and in-person performance program to help you and those you know find a job in these difficult times.
It is called Selling YOU - How to get the job you love and make a difference in the world. If you did not hear our ten-minute radio introduction to Selling YOU from our last newsletter, here it is. Just click here.
This is the season of March Madness Basketball tournaments . Here is a wonderful story of the true and spiritual origins of Basketball. You will enjoy it.
The link to the WSJ article is here
God made Me Fast
The first lesson in Selling YOU is all about you! Start there. I just read that Miley Cyrus, now that she is 17, has finally figured out who she really is! I doubt that. At that age and stage of life, very few of us know who we are and what we really care deeply about.
Yet we often made college and career choices when were were young and not very wise. Many of us also just fell into the career we first had, or may have to this very day. I know that I did, and if I had continued that path I would now be retired, and have been unhappy for many years. I would also have missed many life-changing opportunities. Step one is, find out how you are made.
In the classic film Chariots of Fire, the major character Eric Liddel is the Flying Scotsman destined by his great running speed to compete for Great Britain in the 1924 Olympic Games. Much of the story centers about that event. But leading up to that there is a sub story. Eric's sister Jenny thinks all this running and racing is crazy and a distraction from what she thinks is Eric's true mission; that is to return to his birthplace, China, and continue the family tradition as a missionary.
In words that make me tingle, Eric says, "Jenny, don't you know God made me fast, and when I run I feel His pleasure." We start there. Think about how you are made and what that means to the job and career you seek. Now get the rest of the story and counsel by going down to the Do It Right Radio box and listen to Lesson One in Selling You - God Made Me Fast!.
Selling YOU - Lesson One
Click here and wait for the show to begin.
St Paul – Entrepreneur
Do you remember that I said in a previous newsletter that I was going to write 10 books this year? I think I can. But you have to understand what I mean by that, and how I am going to do that. Ask for details if you wish. My first one for 2010 is on mentoring, and it is going through final editing and will soon be ready for publishing.
I have started the second book entitled, St. Paul - The Entrepreneur. I am already giving talks on the subject of being an entrepreneur, from a life and spiritual perspective.
The future belongs to the entrepreneur. Stay alert for more info, or contact me about this challenging show and soon-to-come book!
It Was A Moment in Time!
It was a good run, but in terms of history it was only a moment in time. But we mistook it for reality, even normal. As the nation emerged from the Great Depression and became a world power in World War II, millions of people left the small shops and farms and lived in larger cities and worked for big corporations. They got good benefits, negotiated for job security and good pay, and believed that if they worked hard for a company they could have, and even deserved a good job for their entire career.
But for most of human history there was no such thing. Large numbers of people worked on farms with no security, guaranteed pay, or any benefits. Others owned or worked for small enterprises and it was whatever you could get day by day. If you worked for a big company you were glad for just enough pay to make your day. Most of the people who have ever lived would marvel at our expectations as well as our very good life. But our good times were just a moment in time.
The new reality is that we will have to live with great uncertainty, no job or retirement security; and like it or not, will have to live an entrepreneurial life. Every day you will have to get up, and go out and be so good that people will buy you, and buy what you do. That's the future, and for many it is frightening! It is the new normal and so you better get used to Selling YOU and forget about a JOB and seek to get a YOB (Your Own Business).
Figure Out Who YOU Are!
In order to sell you to get one of the few jobs around or to market you and your business or services start by describing who you are. That is how you start to sell you. I have a great exercise to help you. From my book YOU Make the Difference I came up with over 200 descriptive words that are helpful in describing and selling you. They are usually ER/OR words, such as teacher, leader, advisor, discoverer, etc. Start there. Ask for the ER/OR list and I will email you a pdf copy and a pdf copy of my book on how to be a great personal performance marketer. The first thing to do in Selling YOU is to know and tell people who you are!
YOU Must Have DWI's to Sell YOU!
Whether you are selling you to get a job or to market a YOB (Your Own Business); you must learn how to get DWI's, lots of them. DWI stands for Demonstrated Wisdom and Insight. Please remember to not describe what you do but to demonstrate how good you are.
Do It Right Radio!
In the next seven weeks I will be giving lessons on what you need to know about Selling YOU - How to tell your story to get the Job or YOB you want! Listen learn, and invite us to your community or group.
Now to hear the introduction listen to the next ten minutes on Do It Right Radio on Selling YOU! Listen, learn and shout back!
SELLING YOU - How to tell your story to get the Job or YOB you want! 
Click the link and wait for the show to begin.
http://www.doitrightradio.com/play/SellingYoufortheJob.mp3
Remember Every day – YOU are for sale!
Let Me Tell YOU a Story
What do you think?
Look at this video about Dove soap and tell me what you think the message is. http://www.youtube.com/watch?v=hibyAJOSW8U
A Man Remembers His Mentor
Here is a wonderful tribute by a man named William Katz to his mentor, a film maker named David Brown. It is a deeply moving story and tribute. Katz is the proprietor of Urgent Agenda. That is his blog and this post appeared in Powerline, http://powerlineblog.com/ on Feb. 10, 2010. I will talk more about mentoring in my book offer that follows below.
David Brown died last week. Most Americans probably never heard of him, but they're certainly familiar with his impact on movies. With his partner, Richard D. Zanuck, he launched the feature-film career of Steven Spielberg with Sugarland Express, and, far more significantly, Jaws. The team produced The Sting, The Verdict, and Driving Miss Daisy. As a studio executive, David Brown had a hand in Patton. And on Broadway he produced A Few Good Men.
David was one of my mentors. Whatever map I've been on as a writer, he put me there. When he and Dick Zanuck acquired my novel, Surprise Party, for film, my writing career leapt from the Rodney Dangerfield level of respect to real respect. Sadly, the movie was never made, but working with David was one of those rare experiences that a writer can truly call a pleasure.
David was a noble entertainer. He believed that giving an audience two hours of enjoyment in a theater was a noble enterprise. And that enjoyment, he knew, began with a great story. In that sense he differed from some producers of today, who think that a stream of four-letter words or a few well-placed explosions make the film. David was very much a man of the Alfred Hitchcock school - style and story, with a well-written script that an audience would love.
After all the conversations I had with him, I could not tell you his political views. He never expressed them, and never seemed to think they belonged in his movies. I wish a few others would learn that lesson today. The title of David's autobiography -- Let Me Entertain You -- described the man.
He wasn't always treated well. "This is a business of rejection," he told me, and said that, despite his status in Hollywood, he was rejected all the time. Hollywood, after all, is not a place where a true gentleman is always appreciated. I saw David on a TV panel once, and another producer disparaged him. David didn't get angry. He simply replied, "Aw..," as if to say, "You don't really want to sound that foolish, do you?" He taught us how to handle an insult, and make the other guy look silly.
Writers loved him because he loved them. There are plenty of producers who will work with a writer, then never take his phone calls again. David would not only take your calls, he'd often pick up the phone himself. He'd also call writers regularly to let them know the progress of their projects. Once you'd worked with David Brown, you didn't want to work with anyone else. I think he knew that, and rather enjoyed it.
He was an educated man - a graduate of Stanford and Columbia. But he was never his university degrees. He never mentioned them. There is a whole army in Hollywood today that believes that talent comes from taking English 101 at Princeton. David knew where it came from, and knew it had to appear on the written page. And he didn't care to know what degrees appeared after the writer's name, or if any appeared at all.
Some people were quoted in the obits as saying that David Brown was the last gentleman producer. That's ridiculous. There's no "last." There will be others. The question is whether Hollywood will know what to do with them. The signs today are not encouraging, but Hollywood hobbles from era to era, crisis to crisis, and there will someday be another David Brown to remind youngsters that three things make a great movie - story, story, and story - and that three things make a great producer - taste, taste, and taste.
I thought last week that, following his name and the dates of his life, the only words that should appear on David Brown's headstone are "Once upon a time." Farewell to a storyteller. ....I often ask, "How do you want to be remembered?" - And I say "The future belongs to the storyteller," and "Storytelling is the only effective means of communication."
Would You Read and Review My Book on Mentoring?
In the future business books will be small, short, simple, and to the point. Many will be e-books and audio-only books. That is why I told you in a previous post that I hope to, and will be able to, write 10 books this year .
The first manuscript is ready for review. My little book is entitled, Having Conversations that Count - A beginners guide to performance mentoring. If you would like to read the manuscript and send me suggestions and comments I would like to send it to you by e-mail in a pdf format. If you want to read it, just reply and say, "mentoring book please" I would be grateful.
YOU Must Be a Storyteller to Be Successful
David Brown was a storyteller and if you want to be successful in sales, and influencing and leading people; ask me to help you be a great storyteller. In particular ask about our program entitled, Storytelling Is The Secret to Sales Success. If you want a bit of a preview listen to our Do It Right Radio program which is posted below! Guess what, it's a story.
Either way you need to learn how to market yourself. For the asking I will send you via email pdf file a free copy of my book. YOU Make The Difference - A performance guide to marketing you. It is free, just reply and say "book please."
Do It Right Radio – Let Me Tell You a Story
Our program Let Me Tell You a Story ... takes just 10 minutes;
listen, learn, and shout back!
Click the link and wait for the show to begin.
Let Me Tell YOU A Story
All the best as we press on and don't be afraid!
Fear Kills Everything
These are challenging times. And at PRESS ON! we hope to help you deal with challenges that are before us. I was glad to have some of your responses to our program on my plans to write 10 Books this year. My hope is that you will take the challenge of figuring out how you might write a book this year. If you have not yet heard that program on how you can write a book this year. Click here and listen.
The new Senator from Massachusetts has a daughter who is not only a basketball star but an accomplished singer. She was on American Idol. A friend passed on the YouTube of her singing the National Anthem at a Boston Pops event. She is awesome! Click here and listen.
Pray for and give to the victims of Haiti.
And now a story of victory and about not being afraid.
A Story of Violence and Victory … Hooray
I recently came across this on a blog and it moved me. You can find the rest of the story by going to www.nancysstory.com.
Nancy's Blog
Then on December 28, 1991 I left. To this day I do not know the Nancy who left but I will always be grateful to that person inside me who summoned the courage to leave. I have started this blog to tell my story. I am telling my story so that women who are in a domestic violent relationship, or those who are struggling with the decision to leave or who have made the decision to leave, know that there is a way out no matter how long it takes. Not only is there a way out but - you CAN create the life you want. Read more about my story every day and know that you can have a life free of domestic violence too. You are not alone! This is my story.
Calling Out Our Fears
In our last newsletter I talked about some of my signature statements and encouraged you to come up with some of your own that can be part of your unique persona and personal performance in your life and in your business.
One of mine is, "Fear Kills Everything!" I am deeply committed to living a life that is fully alive. Nothing kills our "aliveness" as much as fear. I also want you to know that "personal aliveness" is a great business advantage because as my book says, YOU Make the Difference. Right now the marketplace is full of fear and a lot of pain.
Last week the sunsets in Tucson were right out of the picture books from Arizona Highways. One evening I went to a sunset meditation service and the leader read an encouragement to "Call out our Fears." I was deeply moved and decide to do that. I believe it helps.
Take some time to just list in your journal or notebook the anxieties and fears that are in place in your life right now. Name them specifically. Then listen to my radio program on the five fears below, and you may discover that most of our fears fall into one of these big five life and business killers.
Once you name them, set some faith plans in place to deal with them. It is indeed possible to be fear-less in a fear-full world. Perhaps I can help you!
Learn How to Market You With our Free Book
The January 18th issue of Business Week had as a cover story the big rise in the number self-employed independent contractors in "the permanent temporary work force." That is the future for many of us. The jobs are not coming back as we remember them. You may have to get a YOB, (your own business) or learn the art of the independent contractor.
Either way you need to learn how to market yourself. For the asking I will send you via email pdf file a free copy of my book. YOU Make The Difference - A performance guide to marketing you. It is free, just reply and say "book please."
Do It Right Radio – Fear Kills Everything!
On the "Ten Minutes of Clarity" Program. The Big Five Fears That Kill Everyting
It takes 10 minutes, listen, learn, and shout back!
Click here and wait for the show to begin.
All the best as we press on and don't be afraid!
I Am Going to Write Ten Books This Year
Here is a quote - "In these difficult times the person most dangerous to the status-quo, and most powerful for the future is the one who has nothing to lose."
Then a start to some ideas on how to build a tribe of 1000 people who follow you and buy from you. In later editions of PRESS ON! we will help you write a book this year to build your tribe. Our radio show will help you start.
And ...
If you want to have three minutes of music that is good for your soul ... click here
The following YOUTube was produced by some folks who obviously have too much time on their hands, but it's six minutes of mindless fun and well done. Click
http://www.youtube.com/watch_popup?v=jEjUAnPc2VA
Words of Wit and Wisdom from Me? … and YOU?
Yes I know" he said. "Dead tree marketing is dead." He had just sent out a post card mailer to a list of good prospects, and was disappointed with the results. So he quoted back to me what I had told him a number of times," "Dead tree marketing is dead" is one of my signature statements.
The other day I made a list of quips, quotes, and questions that I have gained a reputation for. Hopefully they have a touch of wisdom and wit and are true and helpful. I flattered myself and came up with thirty-seven. Here are the top seven besides the dead tree remark. Perhaps you have heard me or read these in the past.
- Fear kills everything!
- You have one minute to tell your story.
- Storytelling is the only effective means of communication.
- It all comes down to courage.
- Don't describe what you do, demonstrate how good you are.
- Be fully present; it's priceless.
- Adversity is part of the plan.
Now this is about you. What are some of the quotes and notes that come from you? It is important to collect some of your wit and wisdom and use it in your speaking, writing, and audio recording. That is what you are going to have to do. Your product, your service, and your "job" are becoming a commodity, and you will not do well unless you can demonstrate your wisdom and insight through performing by writing, speaking, and audio presenting. I can help you!
I have two friends and clients, Virg from Sioux Falls and Gary from Duluth who continually delight me and inform me with thoughtful little 10 word or less statements about how the world works and what is true and useful.
Let me hear from you. First of all help me. Are there any other of my quotes and quips that your remember from me? Let me know! Now share some of your wit and wisdom that you hope to put in your personal portfolio of collected sayings. In my next newsletter I'll share some of your best.
The 10³ Factor – Build a Tribe of 1,000 Friends
His name is Stephen and he is a real geek. In fact he is a geek to geeks. His organization Bits on the Wire www.bitsonthewire.com has a following of thousands of all over the world who look to Stephen and his colleagues for counsel and guidance on a variety of SQL Database issues. Believe me most of you would not understand what they are talking about in their writing and conversations, but they do.
But here is the marketing "miracle" that Stephen has created. He has over 100,000 subscribers to his newsletter. Hundreds of thousands visit his website and he has a weekly internet TV show (not one of those boring power point webinars but a real show) that regularly attracts 30,000 to 40,000 viewers. Stephen has created a great business model for the future and for you.
That is why we are working together to help you build that kind of reach out model for your business. Recently Seth Godin, renowned marketing guru, wrote in his blog that your challenge is to get 1000 people who will buy $100 of what you produce every year. You can make a good living that way.
Stephen and I are collaborating on a small book and video experience entitled The 10³ Factor - How to attract and build a "tribe" of 1000 people who know you, trust you, follow, you and buy from you. We believe this can change your business and maybe even your life, so watch for The 10³ Factor coming soon.
Now a further thought on marketing you. The 10³ Factor is one of ten books I hope to write by the end of the year. Obviously I have some different ideas about what goes into writing a book. If you want to know the rest of the story, listen to my ten-minute podcast below on how I plan to write these books and how you can write at least one book yourself this year to begin to attract those 1000 fans.
Our "Ten Minutes of Clarity" program is
I Am Going to Write Ten Books This year
Click the link and wait for the show to begin.
http://www.doitrightradio.com/play/DRRTenBooks.mp3
All the best as we press on!
Some Random Thoughts For The End of 2009 and The Beginning of 2010
What is Wisdom?
Wisdom has to do with becoming skillful in honoring our parents and raising our children, handling our money and conducting our sexual lives, going to work and exercising leadership, using words well and treating friends kindly, eating and drinking healthily, cultivating emotions within ourselves and attitudes toward others that make for peace.
from The Message by Eugene Peterson
Susan Boyle on Getting a Life
I am afraid that in this recession more people than ever are going to let their life get away from them. I was one of the first to see the Susan Boyle YOU Tube video that made her famous after being tipped off by my daughter. I just recently purchased and enjoyed her new album. It is going to be a smash success. Susan has saved her own life.
Think how things have changed for her. Last year she was a very plain, shy, unemployed, and struggling woman. She took a chance to endure humiliation and audition for a TV show. The rest is history.
But unfortunately many people are not doing what Susan did, and are letting their life get away from them. They are not taking risks, moving out of bad situations, seeking new opportunities, or living with passion and energy. They are hunkering down and seeking security. They are going to reach their mid and older lives and discover that their once-in-a-lifetime life has passed them by.
Please don't do that!
Some Thoughts on 2010
Remember ten years ago this week as we were approaching 2000, Y2K. Remember the apocalyptic scenarios. Nothing happened! I always question hysteria. However we will have some very difficult times to come in 2010. Here are some things I challenge you to remember in the year ahead.
- Do not ever believe that hope and change will come through politics, political solutions and leaders. Hope and change are only inside jobs.
- The jobs are not coming back. Every job-seeker will have to learn how to market and sell themselves as a valuable set of services. More and more people will have to become 1099 people and self-employed entrepreneurs.
- If you have not taken seriously the challenge to learn advanced marketing and sales principles for you, your service, and your business; this is the year you better learn how to practice those skills.
- In 2010 your challenge is to begin to attract and organize 1000 people who know you and value what you do.
- You will not get paid well for what you do. You will only get paid well for making a difference for people. Please discover what that difference is. Your life and business depend on it!
Some further thoughts are in my radio program. I mention the five words that you must consider in your business strategy thinking for the year ahead. The five key words are:
Simplify
Diversify
Multiply
Vitality
and Pray
Please listen to Do It Right Radio (see below) for the details.
Our "Ten Minutes of Clarity" program is entitled Five Words of Strategy That Will Make a Difference for You and Your Business in 2010
Click the link and wait for the show to begin.
http://www.doitrightradio.com/play/DRRFiveWords.mp3
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